The best way to effectively present a brand logo design to a client is through mockups. These are nothing but templates that you can use to showcase the design in a more realistic way. These mockups are used to illustrate to the client how the logo design would like when implemented in various real-life scenarios. As an example, if you’re coming up with an e-commerce brand logo, you can use the mockup with a website design to show how the logo will look once displayed. So, today, let’s take a look at what logo mockups are all about and why you should be using them (if you’re not doing so already).
Why Should You Use Product Mockups to Display a Brand Logo Design?
Branding mockups act as a visual aide for you to easily explain what the components mean and how they can relate to the client’s product or company as a whole. This will give visual details and the best impression of how it would look like when put on clothes, bags, paper, business cards, and envelopes, amongst other things.
Now, placing the custom logo design on a mockup will also give the designers a fresh look at the result and highlight any revisions, if required. As a designer, you can work on the clashing colour schemes, font shapes, and type as well at this stage. Through the mockup presentation, your client can also communicate with you any clarifications or changes they need on the design, thereby making the entire process more enriching for both parties.
Top Types of Branding Mockups to Use
Since you’re now aware of the importance of placing the logo on a branding mockup, let’s take a moment and talk about the right type of mockup. If you don’t choose the correct product mockup to display your logo, the client will not be able to see what you want to portray. Some of the fundamental types of mockups to use include:
1. Lifestyle Mockups: These are ideal for day-to-day products that people use, such as t-shirts, mugs, and devices, among others. These can display the logo in a real-life context, and you can add more elements to the mockup by introducing models in them to recreate their target buyers as well.
2. Flat Lay Mockups: These are ideal for when you want to showcase the product arranged on a flat area. This is the perfect mockup to choose when you want to see how the design and the product would look with other elements.
3. Product-Only Mockups: The main attraction of these types of mockups is the product in itself, and thus they don’t need any additional props or elements. You can use a black or white background image to place the product (think of product listings in an online marketplace), and that’s it - the logo will speak for itself.
4. Video or Animated Mockups: These are for those logo designers who want to present their designs in a dynamic way instead of just static images. The best part of this is that you wouldn’t have to shoot the video yourself. There are various tools that can help you with the same in a few seconds.
Conclusion: You can get your hands on a wide range of mockups from PSD templates or online tools that you can choose according to your requirements. As you create the mockup for the final presentation, though, keep in mind the colour, typography, contrast, and spacing to make the result as realistic as possible. The professionals at Logo Design India have more than a decade’s worth of experience in the field to provide the best services at attractive packages. If you are looking to hire an expert to design a business logo, feel free to get in touch with enquiry@logo-design-india.com.
