It is time to face a difficult question – are you still running the same website that you launched your business with around 5 (or more) years back? If you’re honest enough to say yes, you’ve already taken the first step. The internet is a forever changing place that keeps adapting to new technologies and trends faster than you can read this sentence. Being stuck with the same website design for the past 5 years or more means you’re stuck in the past and thus driving customers out of the website, straight to your competitors. If you want to avoid this, keep reading this blog to know the top signs you need a new and improved professional website design.
When Should You Redesign Your Website?
Ideally, changes to your website’s design should be made every 2 years or so, but only when it starts showing the following signs should you do it faster. The signs we are talking about include:
1. Not Mobile-Friendly: The current demographic of consumers, irrespective of their business field, spend time accessing the internet through their mobile devices more than the computer. The average buying cycle also consists of them changing screens – from the smartphone to the tablet to the laptop or desktop – according to their convenience. To keep up with their demands, your business website design should be responsive and mobile-friendly. This would allow the visitors to have a smooth transition and build trust with your brand.
2. High Bounce Rate: The bounce rate of a website shows the duration of the time a visitor stays on the website after viewing one page. If the visitor doesn't go through the website or change tabs and close the same after having a cursory glance over the landing page, they ‘bounce.’ As you check your website analytics from time to time and see that the bounce rate is high, you may want to bring some changes to the design and make it more attractive to the visitors.
3. Outdated Content: Piece of content – be it graphic or written – are the major mode of communication you have with the prospective customers on the first go. If your content is outdated or doesn't have the necessary information, no one would like to stay on the website. You need to, thus, keep a good structure of the content and update it regularly to ensure all the customer/client answers are met. Refresh the old content in a new and improved writing style to grab the attention, if you have to. Add attractive headlines and header images to make your website stand out.
4. Long Loading Time: A website that takes a whole lot of time to load is irritating, to say the least. More often than not we end up leaving the websites that don’t open within a few seconds because we think that there might be some virus in the code. Well, the best way to keep the customer’s attention on the website is to make it as quick to load as possible. Work on the background images to reduce their size, optimize the custom fonts and textures enough for them to load as quickly as possible. Contacting a professional website design company in India will be able to help you with the same.
Conclusion: The main aim of having a website is to convert visitors into customers and get them to take any action through the CTA buttons places strategically. If you see that the visitor count is fine, but there is no conversion, you must immediately call for a redesign, because the website isn't solving its ultimate purpose. Logo Design India is one such company that offers the best web design services in India at the best possible rate. If you want to know more about this decade-old company, feel free to write to enquiry@logo-design-india.com.
