How long do you have, as a company, to catch the attention of your target clientele? 5 seconds. Believe it or not, these 5 seconds are the most crucial for your brand as they determine if the customer/client is staying on your website or closing the tab to move on to another website. How can you ensure that they stay on your website and look through your services/products? Let professional website design services come to your rescue.
Optimizing Your Business Website Design for the Better
The one aspect of a business website design that leads your brand to excellent is the User Experience (UX), along with the functionality of all features. While on the forefront, it might be super easy to neglect certain things and focus on the digital marketing side of things, you wouldn’t have a high performing website if you don’t achieve the perfect balance in the design. How would you do that? Well, without further ado, let’s get straight to the subject:
1. The Plan: Irrespective of the fact that you already have a website and are looking for improvements or are starting fresh, it is always advised to have a plan. Put your thinking cap on and think about how a potential client would interact with your website. Imagine the content they are going to read and the pages they are going to visit. This will help you to come up with a basic wireframe of your requirements which you can then pass on to the experts of a web design company India for execution.
2. The Distractions: No matter how much you tend to disagree, there are always elements on a website that causes distraction for the viewers, and they end up missing out on the message that you’re trying to establish. Too long content, complex animations, and stock images are some of the most common examples of elements that cause distractions. Maintain a classic structure with uniform style, colours, iconography, and logo usage to reduce friction and give a clean outlook.
3. The CTA: An important part of a successful website design is the call-to-action present on the same. The first step to your brand building is successful as the potential customers are browsing through your website services/products, but how will they contact you when necessary? Well, that is what the call-to-action buttons are for. Professionals working with a web design company would strategically place the CTA buttons that don’t reduce the readability factor and look organic. The places where the CTA placement work wonders are the top right of the navigation, bottom of the pages, and below the sections that call for some action on the customer’s part.
4. The Organization: This part ties up with the first point in this list, as if you have a plan to follow throughout the website design process, you would automatically have organized navigation. Since ease of navigation is the key to customer engagement and retention, you would want to place options that have a flow to them. Don’t add haphazard options throughout the design and only place the ones that make the most sense. You might have endless pages on your website, but at any given point, no customer would want to look at all of the same at one time. So, rather than overwhelming them with options, let them only see the core places they can visit. Ideally, one must see clickable options for the home, about us, services, blog, news, and contact us pages.
5. The Homepage: Talking about the core pages, you need to focus on designing the homepage in a welcoming way. While on one hand, it is normal to be scared of making the webpage too long, you need to know that not having enough material to scroll on the homepage might also turn customers down. Always imagine that the homepage is the first page that the customer is greeted with when they click on your website, and it should be a culmination of everything your brand is about in a nutshell. Make clear sections of all subheadings and add interesting headings to catch the attention. Experts offering web design services would recommend linking each of those headings with internal pages for ease of navigation.
Conclusion: At the end of it, you need to know that there’s no harm in keeping white space in the design as it helps de-clutter the visibility and makes the website look better. However, if you are looking for a successful website design, you need to be open to experimentation and trials to see what works best for you. Logo Design India, based in Kolkata, offers professional website design services for brands across genres. To know more on the topic, contact enquiry@logo-design-india.com.
