A logo, as a representative of your business, is one of the easiest ways people can recognize a brand anywhere on planet earth. Imagine brands like Apple, Nike or McDonald’s and think about why can we recognize their logos so easily. Well, the answer to this is simple – they display their logos on all their products, banners, marketing materials, website, and even packaging, among other places. This, all in all, creates a stable image in front of the target demographic, thereby gaining their trust even before interacting with your brand. Professionals at a logo design company can come up with unique designs that speak for your brand on your behalf.
Where can we use a brand logo design?
Once you are satisfied with a logo design that reflects your brand in the best light, you can use it almost everywhere your business is spread. However, as per marketing strategies, there are a few places that are better than others. So, let’s take a look at all those places where you can use your logo through this list:
1. The Website: A crucial part of taking your business to a global clientele is your website. Once you have your website design ready, you must use your logo in the header of the same, at the top. You can also use a uniform colour palette and match your logo colours to that of the website to maintain a harmonious look. Ask the logo design company that you have hired to come up with various versions of the logo, like a favicon, to fit it into various elements of the responsive web design.
2. Social Media: Everything said and done; if there is one thing that the novel coronavirus pandemic has taught us, then it has to be the power of social media. Starting from being in constant touch with friends, families, and loved ones, social media has helped several businesses get potential customers. While you make your profile on platforms such as YouTube, LinkedIn, Facebook, Pinterest, or even Instagram, WhatsApp and Signal, you can add your logo as the display picture. Every promotional creative that you post through the same should also carry your logo.
3. The Storefront: Another intriguing place to use your logo, especially when you own a physical office for your business, is the storefront. In case you own a shop or a restaurant, you may also use it on the window. A banner indicating the building the business is located in with your logo can help prospective customers, clients, employees, and even passersby to know where you’re located. To add to the features, you may also add the services/products provided by you on the banner, thereby making it a direct promotional element.
4. Promotional Items: Talking about promotions, you can also include your logo in all the items indirectly linked to your business. Corporate identity stationery, thus, forms a major marketing strategy where adding the logo is a must if you want to reach a wider clientele. You can supply notebooks, diaries, coffee cups, pens, accessories, and merchandise to the clients and the employees with your logo inscribed in them. All you have to do is ask logo design India to prepare the logo in various sizes to fit all such items.
Conclusion: Apart from all these places, a logo ideally can be used on official documents, invoices, business cards, brochures, and flyers as well. As an important part of your business and its global reach, you cannot underestimate the power of a unique logo. Based in Kolkata, Logo Design India is a firm that has a team of experienced designers providing logo, website, mobile apps, and corporate identity designing services to clients across the world. In case you want to know more on the subject, feel free to get in touch with enquiry@logo-design-india.com.
