Standing in 2021, especially after the trying times the whole world faced in the past year due to the pandemic, businesses have completely turned digital. From emerging websites to selling even the tiniest of products, every aspect of the business is available online. However, even in this transformation, some things never change and that goes to including traditional marketing materials such as brochures in the mix. While a lot of brands still are working with physical brochure distribution, several other brands depend on designing a brochure and sending it across via emails. Either way, a corporate brochure design is an integral part of the success of a marketing strategy, which, if used wisely, can mean a lot to a booming business.
So, what makes for a good business brochure design?
Irrespective of the size of your brand, there are certain rules to a good business brochure design, and they include:
1. Cover and Title: As much as we like to say and believe ‘never judge a book by its cover,’ very rarely do we tend to do so. Thus, the first element to a successful brochure design is making a notable impact on the cover and its title. As you hire professionals who offer brochure design, you must brainstorm together about the type of cover that would work best with your brand. Try to keep up with the brand colours and theme while you choose the title as well.
2. Layout and Font: Speaking of colours, uniformity is the key to building trust in a business-consumer relationship. As far as a brochure is concerned, it should never be cluttered with information. Keep a clean and fresh layout to it that makes your brand seem approachable and not get overwhelmed with sales jargon.
3. The Content: The fundamental aim of a corporate brochure is to encourage people looking at it to become future customers and generate revenue for the business. As you are working with experts in brochure design services, you must highlight the company mission and vision along with other beneficial information that your customers would want to know about the brand. As you do that, don’t miss out on the call-to-action (CTA) at the end so that the customers know where they would find you if they want to avail of your services. Don’t forget to fact check and proofread every line that you write, which includes the headlines as well.
4. Images and Text: Two crucial aspects that engage with the readers are the image and the text. They act as carriers for your business brand value and are responsible for sending that across. Always go for to-the-point text and relevant images without any fluff or designing, or else you might risk losing your reputation in the market. Use as much bullet points as possible with catchy headlines. You only get a few seconds to capture the attention of the future customers which can make or break your business, so, you must make it worth their time.
5. The Printing: First impressions always matter the most when you are working on marketing materials. However, the secret to success is what they see as your first product, which is literally the final version. So, put some effort into the finishing touches. Work on the printing for your corporate brochure design and make it worthwhile. Your future customers should be able to rely on your products and services right from the time they get hold of the brochure.
Conclusion: As you are going for a business brochure design to secure your place in the market, hiring experienced designers is always worth the investment. Logo Design India is a Kolkata based company that offers brochure design services for brands across genres globally. In case you want to know more, or get in touch with experts, feel free to write to enquiry@logo-design-india.com.
