Have you recently hired a logo design company to conceptualize the perfect logo for your business? Do you want a logo that conveys the nature of your business and yet is relevant enough for your target demographic to be interested in? Well, you have come to the right place then.
Designing the perfect logo includes taking care of several aspects such as the font, style, colors, and aesthetics. However, the one thing that binds all logos together and adds to their relevancy in the minds of the clientele is the font being used for the same. This blog would, thus, bring to the fore the most common fonts we all have seen in various famous logos and yet fail to recognize because of the unique styles in each of them!
Same Fonts Used by a Logo Design Company for Different Brands
If you imagine logos of brands such as Energizer, Fendi, Bayer, or Kappa, at a glance, you will find nothing in common. But if you look closely, you would notice that the font of all the brands is the same – Helvetica. When the logo designers are choosing the font, their experience makes them develop unique designs with the help of different elements. The personality of the logo is emphasized through the outlines, the designer’s work, and the colors of the brand, making them stand out from the crowd.
Well Known Fonts Used for a Brand Logo Design
As you decide to make a brand logo design, the first step is exploring the various types of logos in the market and the fonts used in them. Some of the most common are:
1. Bodoni: Named after Italian Publisher and typographer Giambattista Bodoni, this is the perfect combination of thin and thick lines with sharp but perpendicular serifs, giving it the much needed dramatic effect. You must have seen this font in the Vogue and Nirvana logos.
2. Choplin: This font is created by Rene Beider, a German designer, and gives a geometric and near serif font, allowing it to be an easy to read font. It is used more commonly on the headings of websites.
3. Garamond: A dream font used by logo designers, this font designed by Claude Garamond has aspects of European typography in it. It is one of the oldest fonts available in use today that was developed in the sixteenth century that can be identified with round shape, small serifs, and moderate contrast. The popular use of the font is the Harry Potter book series front cover!
4. Didot: Named after a French family engaged in the printing of books in the 19th century, this can also be called the most expensive font available for use. Interestingly, when it comes to custom logo designs, this font is used by brands like Giorgio Armani and Zara, giving them a slight edge over their competitors.
5. Lubalin Graph: If we go back to the inception of geometric fonts, the first name that comes to our minds is the ITC Lubalin Graph that is based on the Avant-Garde Gothic font. With letters placed close to each other, this font has sharp bends to give it a dynamic appeal. You will be able to spot this font on the IBM logo.
Apart from these top five, a logo design company in India also uses fonts such as Univers (UNICEF, eBay, Western Union), Futura (CISCO, Omega, Nike), Neo Sans (Intel), and Alternate Gothic (YouTube), among others for their unique designs.
Conclusion: Brands are often known to use popular fonts to show their identities without the fear of losing their personality in the process. Emphasizing what the company is all about is crucial when it comes to a brand custom logo design. Based in Kolkata, Logo Design India is a company that provides various types of logos for businesses across genres. Should you want to request a free quote from the professionals, send an email to enquiry@logo-design-india.com.
