People love to travel. They long to escape from their mundane lives and explore new destinations. But very few people get the chance to travel as much as they want. Work pressure, family commitments, or lack of funds often stop these plans from materializing. But human beings live on hope. This is why most people are constantly making travel plans in their minds. Ask anyone, and he or she will have a ready bucket list of places they want to visit.
Due to all these, travel brochures play a huge role in the travel and tourism industry. Since people are always looking for new places to visit, they are more receptive to picking up and reading a travel brochure. If you have a travel company, then you need to start putting some serious thought into your business brochure designs. A good travel brochure can help you get more conversions and boost your promotional activities.
How to Design a Stunning Travel Brochure
Travel brochures, or tourism brochures, can be made for a wide range of businesses. Professional brochures could be made for an exclusive beach resort, a travel booking company, renowned museums, an amusement park, cruise liners, and more. If you want to dazzle the minds of your targeted audience with your tourism brochure, then follow these design tips given below.
Make Use of a Tempting Cover Photo
To make an impressive brochure design, use an impressive cover photo. This is a tip most brochure designers already know. But when it comes to making a travel brochure, an impressive and unique cover photo becomes all the more essential. A well-shot and professionally edited photograph on the cover page will make your brochure stand out among the rest.
The main attraction in a tourism brochure is the destination. So, the cover image has to be seductive and tempting enough, so much so that it entices the customer into going to the photographed destination. An appealing cover photo makes a good first impression. Its main purpose is to catch the interest of the reader and encourage him or her to go through the rest of the brochure.
Often, travel enthusiasts are in the habit of hoarding tourism brochures. And when it is time to plan a vacation, they choose one destination from the bunch of collected brochures. Having an attractive cover image helps in such situations, as the user is more likely to pick the travel brochure that has the more attractive image.
High-quality and Good-looking Photos
When making a corporate brochure design for any travel company, the photos are the most important part of it. Be it a booking agency or a five-star hotel, people are going to come after looking at the pictures. If the photos in the brochure don’t impress, the reader is not going to bother looking at the rest of the content. So, a designer must ensure that he or she uses the most alluring and enticing images inside a travel brochure.
Travelling is all about seeing beautiful sights in a new place. And people need to see that reflected in travel brochures. For example, a brochure for a luxury boutique hotel in southern France would feel incomplete without the pictures of the beautiful vineyards found there.
Photos in a travel brochure serve two purposes. Firstly, they entice the reader into visiting the dreamy places that he or she sees photographed. And secondly, it informs him or her of the sights found at that particular destination. It tells readers what to expect from each place and gives them something to look forward to.
Make the Information Easy to Understand
Travel brochures need to be easy to read and understand. The information provided within should not look overwhelming. The first step in making your information presentable is to write simple and concise content. Avoid using too many long paragraphs and keep the text as brief as possible. Make use of sub-headings and bullet points to make the content look interesting and easier to scan.
The second thing to do is to choose an easy-to-read font style. When making professional brochures, designers must always pick out typography that is clean and legible. The right font size also plays an important role. A large font size can look dominating, while too small a size will be difficult to decipher. Choose a font size that makes the layout look good and appealing. The reader must be able to do a quick scan of the content without facing any reading difficulties.
Keep Your Branding Consistent
A travel brochure is part of the brand’s marketing agenda. So it must look similar to the rest of the marketing materials. When making business brochure designs, the colour scheme, typography, and visual content used in the brochure should be in resonance with the brand persona. This is important as it helps consumers identify your brand and marks you apart from your competitors.
Keeping your branding consistent is important as it helps build your brand identity. When a target audience sees your travel brochure, they must be able to make an immediate connection with your travel company. Consistent branding efforts help with that.
Use a Persuasive Call to Action
Any brochure is incomplete without a strong, loud, and clear call to action inserted into it. A good travel brochure must motivate people to pack their bags and take that long-awaited trip. The purpose of it is to persuade people into taking some kind of action. This action can be various things, such as downloading an app, visiting a website, or calling a phone number.
Typically, in travel brochures, the persuasive action is often related to "limited-time deals" available for one night's stay in a hotel or slashed prices for aeroplane tickets. The call to action must generate a sense of urgency that compels the reader to take the intended action.
Highlight Your Contact Information
A good and impactful corporate brochure design must always carry the contact information of the company or brand. It includes essential details like the website, contact number, email ID, store or office address, and social media profile handles.
If the reader likes your travel brochure, he or she may want to contact you with additional questions. Putting your contact information in the brochure is crucial for that purpose.
Closing Thoughts
Travel brochures can be greatly effective in getting conversions. The high-quality visuals used in a brochure can tempt and motivate the customer to finally take that vacation he or she has been thinking about. If you own a brand in the travel and tourism sector, then Logo Design India can help you come up with excellent business brochure designs that impress and captivate your target audience. Visit www.logo-design-india.com to see some of our work.
