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How is a Responsive Web Design Instrumental in Generating Leads?

· web design,web design company,business website

You must have come across the terms ‘responsive design’, ‘mobile app’, ‘mobile friendly’, and ‘mobile-first design’. But what do they mean? Honestly speaking, there’s a slight difference between a responsive design and a mobile-friendly design. A responsive website is one that changes according to the screen size which means it is dynamic. But a mobile-friendly design is static – it does not change as per the screen size. So, when you think of getting a business website design, it is important to make your site responsive. It is a method that enhances the user’s experience by producing an adaptable web page that is compatible across various devices – be it smartphones, tablets, or desktops. And the best part about this design is that it allows your users to enjoy a uniform experience. Let’s now discuss how responsive designs can help in generating leads.  

Optimized website for speed  

A non-engaging design along with a slow loading speed of a webpage turns off your visitors. All these factors contribute to higher bounce rates. Therefore, you need to revamp your site to enhance the aesthetics and make a standout impact. When you have a responsive design, it leads to higher conversion rates because users love to browse webpages that can be accessed on any device. Use compressed images and minimalist designs to make your navigation a cakewalk! Get professional web design services for the best outcome.. 

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 Attractive designs  

Maybe you have world-class products, but if your website is unresponsive, all your efforts will go in vain. As a thumb rule, you need to upgrade your website design. To begin with, the space on your web page should be judiciously used. Also, the content should be placed accurately to avoid confusion for your visitors. 

Flexible UI  

User Interface also denoted as UI, is one of the key aspects of an online business. A flexible UI would mean your visitors should stick to your website and gain knowledge of your products and services. That means – your website is free from high bounce rates. Responsive web design services are obtained to optimize the site in terms of animation, screen size, GIFs, and image size. 

Website integration with the state of the art tools  

There are next-gen tools that accomplish the pursuit of lead generation. Some of the innovative tools like Customer Relationship Management (CRM) systems offer insightful reports on bounce rate, engagement time, and interaction. All these statistics will assist in refining your website strategy for more sales and Return on Investment (ROI). Web design companies can help in deciding the right tools for your business like Artificial Intelligence and machine learning. 

Landing page  

If you want lead generation, a landing page is a must. It’s a powerhouse that simplifies the mechanisms for leads. A landing page is different from traditional web pages since the former has structured content and a proper CTA (Call to Action).  

Conclusion: 

Are you ready to rebuild your website? Lead generation is an art and businesses not availing of the benefits of a responsive web design are likely to face higher bounce rates and less traffic. To experience a higher ROI, make sure you follow the right protocols for web designing. If you want to upgrade your website, get in touch with Logo Design India – one of the best professional website design services in India for responsive design. You can avail of other services like logo designing, infographics, custom web design, and much more!