Do you know how many of your competitors have already convinced your customers to buy their products/services? In the competitive world of business, a battle is always brewing, especially when it comes to retaining customers. Leading businesses implement many strategies to retain customers for a longer period. However, did you know there is a simple, affordable, and highly effective way to retain your valuable customers? Well, the simplest and most effective way is to create attractive and engaging business brochure designs and publish them across channels.
How can you boost customer retention with a brochure
You may wonder there are plenty of templates for business brochures that are available online for free. You can simply download one, paste your text, and publish it to retain your customers. No, the story is not this simple. There is a world of difference between a brochure designed by an expert brochure design company and a free brochure template.
Experts always follow a few measures to design a successful brochure, which can help retain customers. Whether you try design a brochure yourself or hire a brochure design company, you must consider some key facts. Following them will help you create an outstanding corporate folder design and boost customer retention. Let’s check them out:
1. Understand your customers
Before you start crafting a corporate folder design, make sure you understand your customers well. You must have some answers to decide exactly what you should design. You must be able to answer the following questions:
- Why would your customers want to buy a product/service from you?
- What’s the most important aspect of your service/product?
- What’s the main problem that your product/service can solve?
You can get help from the sales team to get answers to all these questions. You can also conduct customer research, surveys, etc., to get answers to these questions. Once you know the answers, you can decide how to highlight the benefits in your corporate brochure design.
2. Don’t forget to use AIDA
Your brochure design should evoke attention, interest, desire, and action. Only informing your customers is not enough. You must make them understand what they should do next. The use of the AIDA framework should be gentle, and customers should find it helpful instead of being forceful.
In order to be highly effective, your customer retention brochure should get attention, create interest among customers, and raise desire for the product or service. The brochure should end with a specific action such as "buy now," "call now," or "make an appointment."
3. Work on your message
Once you know the pain points of your customers and how your product or service can solve them, you should work on the message. You should decide what you will say about your products or services. You have to be careful about your words, tone, and writing style. Obviously, your content team can help you here.
Your message is the most important thing in your brochure design. In order to create a convincing message, you must know your customers well. You should prepare a clear and strong message that speaks to your customers in languages and images that they can best relate to. Without a clear and effective message that your customers can relate to, there is no value in publishing a brochure.
4. Determine your success metrics
Having success metrics in place is non-negotiable for any business brochure design. Without proper metrics, it’s hard to understand whether you should continue with the same design or you need something more powerful. Determine the success metrics according to your desired outcome:
Do you want to drive your customers to a retail location? If yes, you can include a coupon or voucher and check how many of them are redeemed at your store.
Do you want to make them visit your site? Don’t forget to include your website URL in the brochure or use it as a CTA. You can easily track the number of website visitors during a specific campaign.
Are you planning to create a buzz around a new product or service? You can ask people to subscribe to your newsletter and check how many people are interested in getting more updates.
5. Give them a reason to act instantly
If you do not urge your customers to act instantly and don’t provide a reason to do so, your efforts in preparing a corporate brochure design will go in vain. The customers won’t take a minute to move on to the next thing that grabs their attention and will forget about you.
You can speak about exclusive discounts, product launches, or anything else. You can mention a particular date when the offers will be activated. You can plan the reason in your own way based on your industry and customers. You can design tri-fold or bi-fold brochures. However, not including any reason to make your customers act won’t create any value for your business.
6. Make it easy to respond
In order to respond to your brochure, your customers won’t spend a lot of time. They need instant information about how to respond. And that’s why it is incredibly important to highlight your business name, contact number, email address, etc.
Some brochure design experts also prefer to add Facebook, Pinterest, and Twitter pages or widgets. You can do the same to retain your customers and stay connected with them on social media platforms. Inserting a QR code can be effective in increasing the subscribers to your newsletter.
7. Take the risk away
Being a busy business owner, considering all these factors while designing a business brochure may seem difficult for you. Or you may not even get time to design a business brochure to boost customer retention. However, that does not mean you can’t have an effective brochure for your business. Instead of taking any risk, just hire the best brochure design company and craft the most effective brochure designs.
Conclusion
Well-designed business brochures can bring you an extensive list of benefits and boost your customer retention rate. Whether you need a bi-fold or tri-fold brochure design, consider the above-mentioned factors that will help you make the design truly effective. However, smart business owners always prefer to hire expert design companies like Logo Design India. So, if you too need winning business brochure designs that boost customer retention rates, you should not wait to connect with Logo Design India.
