A logo can be defined as an accurate interpretation of the brand image that you carry. To keep up with the changing times and current design trends, it is important to have the logo change as well. Treat it is a dynamic asset of your company and give it the due credit as it is the only way your customers or clients tend to recognize you in the market and identify you as a separate identity. This blog would highlight all the ways a brand logo design has evolved over the years to keep up with the growing trends.
The Ever-Evolving Logo Designs
If you take a close look at all the logos that have made its mark in the minds of a significant audience from the past four decades, you would notice the changes in their shape, colour, backgrounds, shadows, and typography, among other elements. As the companies keep on changing each of these components, the logo has changed slowly but steadily in the form of its look and feel, ensuring the vitality of all the elements. The one thing that you need to keep in mind when tracking the evolution of the custom logo design is that you do not make any drastic changes the first time as it might throw your target customers off the track.
The 1970s to 1980s
Similar to what you might like about the ever-changing clothing trends, logo design back in the 1970-1980 decade can be defined as bold colours. The logos were conventional and were seen mostly in either rectangular or square shapes, making it easier for the customers to look at the brand name immediately. The best examples of this decade are the well-known Coca-Cola and Pepsi logos. Both of them have red, white, and blue as their primary colours and it was not before the 1990s did they even think of changing their style.
The 1990s to 2000s
If you are wondering what makes the 1990-2000 decade so special, then let us turn your attention to the fact that this was the time when the companies decided to add elements that best represented their brand along with the name to their logos. A logo design company was hired by various brands to incorporate the then-emerging 3D technology into the designs. The same brands, Coca-Cola and Pepsi, for example, during this decade, incorporated carbonation bubbles and dripping beads of water in their logo to make it look like their main aim was to quench the thirst of the customers. During this time, the customers were drawn to the overall feel of the design and thus typography was given special attention to as well.
In Today’s Time
The 2000s and beyond have started to focus on a steady mix of all the decades. According to a logo design company India, brands are trying to lean on to what is now known as minimalism. Some brands are removing backgrounds and focusing on icons, thereby making them the centrepiece. There is a simplistic use of colours that are unique to the brand and can be found on multiple factors of identification of the same brand. An increasing focus is being made on mobile devices as well because any logo that does well on mobile screens look good on laptops and desktops as well. The Coca-Cola and Pepsi logos currently, for example, are all about the basic brand names and don’t have any borders on them as well.
Conclusion: The main thing you would have to note before rebranding your logo is that you are keeping the brand identity intact. Even after all these changes over the years, both Coca-Cola and Pepsi at least kept their colour scheme intact to keep a connecting link with their brand and the target customers. Logo Design India, based in Kolkata, has spent over 14 years as a reputable design company that has offered illustrative, iconic, emblem, and 3D logos for over 7500 projects. Should you want to know more about brand identity and rebuild your logo, write to enquiry@logo-design-india.com.
