As technology is evolving, the screen sizes are shrinking in size, which is propelling logo designers to reconsider their logo designing approaches. Although responsive design is not a new approach and you might have come across responsive website design, it is no more limited to website designs only. In fact, responsive logo design has helped to tackle one of the biggest challenges that designers often face and that is to retain the clarity of the logos at extreme sizes. To keep your brand experience high across all channels of web media and print media and more importantly on different screen sizes, you must consider responsive logo design for your business. For more information, read this blog about responsive logo design from a leading logo design company and know what you need to know.
What is responsive logo design?
Responsive logos are nothing but size-shifting logos, they not only shift in size but also, change colour and complexity to align with the medium of where they are placed. As our screen size is constantly shrinking in size and evolving in nature, responsive logo designs are becoming important.
Today, there are many mediums where you can place your logo. If you place your one-size logo everywhere, it often becomes difficult for viewers to recognize it. This is because it does not scale according to the size of the medium and thus, becomes illegible.
Why do you need a responsive logo design?
Let’s take a look at the reasons why responsive logo designs are essential.
a. Dynamism
Presently, we have devices with different screen sizes. A logo being an important part of a business helps to establish the brand identity and therefore, it needs to be dynamic in nature. This is where responsive logo design helps. The responsive logos are dynamic and fluid, and function across all mediums properly. In this fast-paced world, you must have a logo that stays relevant irrespective of the medium where it has been placed.
b. Simplicity and minimalism
Logos with minimal and simple designs stay in the mind of the viewer for a long time as they are easy to remember. In a crowded market, your logos need to be memorable, otherwise having a logo does not make any sense. Responsive logos are generally simple and minimally designed as they are meant for all mediums and need to effectively establish the brand’s identity. Thus, you need to consider one for your business.
c. Versatile
Given that there are multiple mediums today, your business must have a logo that scales across mediums irrespective of the sizes and the shapes. A responsive logo design is just that and it fits well across mediums plus looks attractive and has the right amount of clarity. Your brand visibility is increased by your logo and a responsive logo fulfils that criteria.
What to keep in mind while designing a responsive logo?
Here are a few parameters that a responsive logo design should have according to top professionals from a renowned logo design company.
a. Make different versions
A responsive logo mainly consists of multiple versions. This is because responsive logo designs are meant for not one medium but for multiple mediums. Thus, top logo designers make sure that they create more than one version of the responsive logos. This is to ensure that your logo perfectly aligns with the medium that they are placed on.
b. Add or reduce details as you scale up and down
To ensure that your responsive logo functions effectively, you should add and reduce the details from your logo as you scale it up and down. For instance, when you have plenty of space you can add a slogan with your logo to make it more distinguished, while in mediums with limited space you should cut down such details.
c. Stay consistent
A common misconception with responsive logo design is that you need a new logo for a different medium. However, that is not the case; responsive logos are different versions of the original logo. Ensure that you keep common threads among the different versions of logos that you launch so that they can be linked together. Hence, it is essential to stay consistent with the same patterns and colours and fonts, as these are the essential elements that are closely associated with your overall branding.
Conclusion
As the concern of every business is to establish its unique identity and presence in the market, logos help to achieve these goals. So, you must consider having a responsive logo design for your brand. A responsive logo as mentioned above can help you to keep pace with the changing needs of the market and achieve better brand visibility and boost brand identity. Thus, if you want a responsive logo then get in touch with a leading logo design company like Logo Design India, which has more than 12 years of experience in this field and can help you by designing the best logos as per your requirement.
To contact, dial + 91 9830721090 /+ 91-33 40200868 or drop a mail at enquiry@logo-design-india.com.
