A well-designed business website always plays a crucial role in the growth and success of a business, and its importance has increased even higher in the post-pandemic era where online marketing has become the primary mode of connecting to the customers. Professional website design services in India study web design trends to provide their clients with the best websites. With these trends, you can make your website more accessible to your customers with a greater user experience in the upcoming year.
Top 6 Web Design Trends for 2022
You may consult web design companies about these trends while working on your business website design layout to leave a greater impact on your customers:
1. Retro Fonts
Old things often become popular, and retro fonts are one of them. Although several designs featuring vintage typography do not appeal to the public as expected; it is a different story with throwback typography that has gone through a bit of resurgence. Instead of seeing the same monotonous fonts, we are seeing retro fonts become better than ever with a bit of stylisation and artistry. It is a great idea to take traditional bold fonts and use them on your website after giving them a bit of modern spin. However, it is important to pay attention to the right theme and colour scheme to suit the font as well.
2. 3D Visuals
Thanks to the invention of higher resolution screens, 3D designs have come a long way from the bevelled and blocky edges of Geocities. These days, high-quality 3D visuals are seen seamlessly weaved into custom web designs. Instead of distracting users, they add to the overall user experience. You can use 3D visuals with minimalist layouts to make a greater impression on the users, and the 3D elements also use a sense of dimensionality and uniqueness to any webpage.
3. Dark Mode
Dark mode has been on the trend since the beginning of 2021 and it is still going strong. More designers are going for the dark mode aesthetic because black offers the ideal dark backdrop to highlight design elements on the screen in an appealing way. Companies offering responsive web design services also recommend this trend as dark mode works especially well with mobile phones and tablets.
4. Gaussian Blur
Gaussian blur is a great option to offer a spin of soft focus to gradients and images. This effect is familiar among designers for quite some time, and designers have started using it more prominently in web design. You may begin your homepage with a soothing Gaussian blur of single or multiple colours instead of an image. Not only it offers an impressive feel but also makes the other elements pop from the screen.
5. Cartoon Illustrations
Not long ago, websites just contained a few images or graphics with text content. However, web design has evolved and designers now focus on connecting with people on a personal level. Cartoon illustrations have become popular in having people relate to the story of a brand by visiting its website. Web design companies assign artists to craft wonderful cartoon illustrations to come up with innovative custom web designs for clients.
6. Storytelling
Telling the brand story through web experience is a rising trend in web design. Visual storytelling on a website not only heightens the mission and vision of your company but also hooks your customers into the narrative. To apply it correctly, you need to provide the visitors on your page with interactions on the terms of the users and eliminate any element that is not helping to highlight the story but distracting the users from important content.
Conclusion: You may contact a web design company to implement these trends into your business website. Logo Design India is one of the leading companies offering professional website design services in India. Drop a mail at enquiry@logo-design-india.com or call at +91 9830721090 to design your business website.
